How you can help make a better world of work
This role sits at the intersection of two critical product marketing priorities for Culture Amp: bringing a new generation of platform capabilities to market, and turning our fast-moving roadmap into a competitive asset.
You’ll own GTM for a portfolio of horizontal platform features including a brand new UI, deeper integrations, and enterprise-grade admin capabilities, that raise the bar for how customers experience the entire Culture Amp platform. Alongside that, you’ll lead the programs that keep customers and prospects excited and informed about where the platform is headed.
The ideal candidate not only brings core product marketing skills and passion, but is also eager to apply the latest AI tools to every day product marketing work for more efficiency and impact. Based in Melbourne or Sydney, you’ll work in close proximity to our Product and Platform Product Marketing teams.
You will
- Own end-to-end GTM strategy and execution for platform-level innovations from positioning through launch and ongoing adoption.
- Develop sharp, buyer-relevant positioning and messaging that resonates with HR leaders and economic decision-makers.
- Quarterback cross-functional launches by briefing and aligning marketing, sales, CS, and regional teams on strategy, timing, and execution.
- Build and maintain the GTM toolkit for your portfolio: feature one-pagers, demo narratives, sales training, objection-handling guides, and self-service enablement content.
- Own Culture Amp's customer-facing roadmap experience, including Product Roadshows, roadmap webinars, and roadmap communications, to drive awareness and adoption across the customer base and with prospects.
- Develop a quarterly cadence of roadmap content, including blog posts, product updates, event presentations, and campaign assets, that keeps customers engaged and reinforces our innovation story in the market.
- Partner with your colleagues in product marketing, marketing, sales, and CS to ensure roadmap communications reach the right audiences at the right moment and translate product momentum into pipeline and retention impact.
You have
- 4+ years of product marketing experience in B2B SaaS, with a demonstrated track record of owning cross-functional product launches end-to-end.
- Strong messaging instincts: you can take technical features and distill them into crisp, buyer-relevant narratives that land across multiple personas.
- Experience building effective product marketing assets (slides, one-pagers, briefs), sales enablement, and customer communications.
- Demonstrated ability to run cross-functional GTM with stakeholders across Product, Marketing, Sales, and CS, including managing competing priorities and keeping launches on track.
- Comfort using buyer research, win/loss data, and competitive intelligence as strategic inputs, not just background research.
- Excellent communication and stakeholder management skills: you are as comfortable in a product roadmap review as you are presenting to customers or enabling a sales team.
- Experience using AI tools to develop insights, assets, and workflows.
Preferred qualifications
- Domain experience in HR tech, HCM, employee experience, or adjacent B2B SaaS.
- Track record of enabling sales or CS teams on technically complex features with measurable impact on adoption or win rates.
- Experience supporting analyst relations, event keynotes, or multi-channel launch campaigns.
