Please note, this position can be performed from any of our hubs (Chicago, San Francisco, NYC, ATX). This is a hybrid position that requires on site work in office up to 1 day per week. Remote applications will not be considered.
About the role:
The Customer Marketing Manager plays a critical role in driving customer engagement, adoption, retention, and revenue growth through integrated marketing and ABM (Account-Based Marketing) programs. Working cross-functionally with brand, product marketing, regional marketing, customer advocacy, and sales, you will have an understanding of customer data and ability to develop and execute strategic marketing plans to generate expansion opportunities.
What you'll do:
- Design and implement engaging, revenue-generating campaigns that increase engagement, drive retention, and uncover upsell opportunities throughout the post-sales customer lifecycle
- Support the strategy, development, execution, and management of customer ABM programs
- Track, forecast, and report on key marketing metrics, including MQLs, opportunities, and pipeline impact, while also analyzing key performance indicators such as open rates, click-through rates, and customer engagement trends
- Collaborate with cross-functional teams (Customer Success, Product Marketing, Sales) to align on customer engagement strategies and optimize lead follow-up from campaigns and events.
- Partner with key stakeholders (Sales, Regional Marketing, Product Marketing, Customer Education) to support product launches and drive broader marketing initiatives.
- Coordinate and support customer newsletters, product update sessions, webinars and roundtable discussions to drive adoption and communicate key updates
- Support customer onboarding, education, and adoption initiatives to drive engagement and retention
- Oversee the planning, production, and execution of digital webinars, ensuring seamless content development, design, logistics and promotional strategies
What you'll bring:
Culture Amp is seeking a detail-oriented and customer-obsessed marketer who is eager to learn and grow in the customer marketing space. You will be hands-on with campaigns, tools, and reporting to support initiatives that strengthen customer relationships and drive adoption.You’re excited to dive into data and craft innovative programs that help our customers see the value of our solutions. Your ability to harness customer insights and translate them into impactful marketing initiatives will help demonstrate the value of our solutions and strengthen customer relationships.
What you'll need:
The minimum qualifications for this role are…
- 2-4 years of experience in a Customer Marketing or growth and expansion focused role in demand generation or ABM marketing within B2B SaaS/tech
- Proven track record of running marketing programs with measurable success
- Understanding of marketing principles, campaign execution, and customer lifecycle strategies
- Experience building and executing marketing campaigns that drive pipeline and revenue
- Excellent written and verbal communication skills - ability to create clear, engaging messaging for large audiences
- Hands-on experience with martech and project management tools such as: Salesforce, Looker, HubSpot, 6sense, Sendoso, and Asana
Additionally, these preferred qualifications would indicate a particularly strong candidate…
- Marketing or Communications Degree
- Experience collaborating across brand, content, regional marketing, sales, and revenue operations
- Understanding of multi-channel marketing and buyer journey application
- Ability to work independently while partnering across multiple geographies
- Analytical skills, leveraging insights to improve campaign performance
- Comfortable navigating ambiguity and shifting priorities in a fast-paced environment
- Digital event experience, Splash Studio
