Your work days are brighter here.
At Workday, it all began with a conversation over breakfast. When our founders met at a sunny California diner, they came up with an idea to revolutionize the enterprise software market. And when we began to rise, one thing that really set us apart was our culture. A culture which was driven by our value of putting our people first. And ever since, the happiness, development, and contribution of every Workmate is central to who we are. Our Workmates believe a healthy employee-centric, collaborative culture is the essential mix of ingredients for success in business. That’s why we look after our people, communities and the planet while still being profitable. Feel encouraged to shine, however that manifests: you don’t need to hide who you are. You can feel the energy and the passion, it's what makes us unique. Inspired to make a brighter work day for all and transform with us to the next stage of our growth journey? Bring your brightest version of you and have a brighter work day here.
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About the Team
The Customer Engagement Marketing team acts as a key partner to our Sales and CX organizations, focused on protecting subscription revenue, creating new customer champions, and paving the way for continued growth. Through data-driven targeting, lifecycle nurturing, and community building, we help our customers achieve optimal outcomes, whether finding new operational efficiencies, evolving their talent strategies, or realizing the potential of AI. With a value-focused approach, peer and partner inspiration, and prescriptive guidance, we chart a path for our customers to consistently uptake new innovations, take on essential organizational change, and grow their investment in Workday.
About the Role
Are you passionate about customer experience? Do you thrive on seeing the impact technology can have on your customers’ success and ability to innovate? This might be your dream role!
We are seeking a highly skilled and motivated Senior Manager - Customer Engagement Marketing to join our team. In this critical role, you will be a key player in our efforts to nurture customer relationships, grow product adoption, and support healthy renewals through data-driven programs, assets, and activations. This is a new team and you’ll be part of building out our function, which means a lot of opportunity to grow, but also the need to roll up your sleeves and work through some ambiguity and complexity.
Responsibilities:
Program development & implementation: Partner across Sales, CX, and Product Marketing to identify key areas of need and craft and implement programs, assets & activations to educate customers on new product innovations and help them get more value out of existing investments.
Planning & Analysis: Partner with across Sales, CX, Revenue Operations and Product Marketing to determine the right areas of focus and target audiences for our work.
Community building: Partner with the Workday Community and Digital Marketing to create more engaging, integrated, and connected experiences for customers across Workday’s digital channels, as well as to find opportunities for in-person engagements.
Performance measurement and optimization: Analyze campaign performance, and identify areas for improvement to optimize engagement strategies and achieve optimal results.
Cross-functional collaboration: Work closely with sales, CX, product, and other marketing teams to ensure alignment and consistency in customer communications and experiences.
Stay up-to-date on industry trends: Continuously research and stay informed about the latest customer engagement trends, technologies, and best practices.
About You
Required Qualifications:
8+ years of marketing or other proven experience, with a focus on customer adoption/retention, demand generation/growth marketing, and/or product marketing, and with some of that experience in a B2B enterprise environment.
A good understanding of marketing systems, including Marketo (or a similar solution), Salesforce, and Tableau.
Bachelor’s degree or equivalent experience required.
Other Qualifications:
Strong written and verbal communication skills.
Strong project management and organizational skills with the ability to manage & deliver multiple projects simultaneously in a fast-paced environment.
Proven track record in developing implementing successful marketing program strategies from creative conception through delivery and measurement.
Experience working with senior executives and internal partners both in and outside of Marketing (particularly with Customer Experience, Sales, Revenue Operations, and Product Marketing).
Workday Pay Transparency Statement
The annualized base salary ranges for the primary location and any additional locations are listed below. Workday pay ranges vary based on work location. As a part of the total compensation package, this role may be eligible for the Workday Bonus Plan or a role-specific commission/bonus, as well as annual refresh stock grants. Recruiters can share more detail during the hiring process. Each candidate’s compensation offer will be based on multiple factors including, but not limited to, geography, experience, skills, job duties, and business need, among other things. For more information regarding Workday’s comprehensive benefits, please click here.
Primary Location: USA.CA.Pleasanton
Primary Location Base Pay Range: $142,400 USD - $213,600 USD
Additional US Location(s) Base Pay Range: $114,000 USD - $213,600 USD
Our Approach to Flexible Work
With Flex Work, we’re combining the best of both worlds: in-person time and remote. Our approach enables our teams to deepen connections, maintain a strong community, and do their best work. We know that flexibility can take shape in many ways, so rather than a number of required days in-office each week, we simply spend at least half (50%) of our time each quarter in the office or in the field with our customers, prospects, and partners (depending on role). This means you'll have the freedom to create a flexible schedule that caters to your business, team, and personal needs, while being intentional to make the most of time spent together. Those in our remote "home office" roles also have the opportunity to come together in our offices for important moments that matter.
Pursuant to applicable Fair Chance law, Workday will consider for employment qualified applicants with arrest and conviction records.
Workday is an Equal Opportunity Employer including individuals with disabilities and protected veterans.
Are you being referred to one of our roles? If so, ask your connection at Workday about our Employee Referral process!
