Your work days are brighter here.
At Workday, it all began with a conversation over breakfast. When our founders met at a sunny California diner, they came up with an idea to revolutionize the enterprise software market. And when we began to rise, one thing that really set us apart was our culture. A culture which was driven by our value of putting our people first. And ever since, the happiness, development, and contribution of every Workmate is central to who we are. Our Workmates believe a healthy employee-centric, collaborative culture is the essential mix of ingredients for success in business. That’s why we look after our people, communities and the planet while still being profitable. Feel encouraged to shine, however that manifests: you don’t need to hide who you are. You can feel the energy and the passion, it's what makes us unique. Inspired to make a brighter work day for all and transform with us to the next stage of our growth journey? Bring your brightest version of you and have a brighter work day here.
At Workday, we value our candidates’ privacy and data security. Workday will never ask candidates to apply to jobs through websites that are not Workday Careers.
Please be aware of sites that may ask for you to input your data in connection with a job posting that appears to be from Workday but is not.
In addition, Workday will never ask candidates to pay a recruiting fee, or pay for consulting or coaching services, in order to apply for a job at Workday.
About the Team
The Marketing Technology team operates as the implementer and stewards of the technology that equips our Marketing team. Our work impacts workmates and the public alike, and ranges from traditional engineering challenges to broad, multi-organizational problem solving efforts. We seek excellence in all that we do, ensuring that our solutions are not only effective externally - but also empower the marketers who use them!
About the Role
We are looking for a driven, passionate Software Engineer for our Marketing Technology team. As a part of the MarTech Product Management team, you will be a key player in shaping and maintaining our Customer Data Platform (CDP). You'll contribute to the CDP's strategy, design and integrate diverse data sources, build scalable data pipelines, and ensure data quality. You'll be keeping updated on industry trends and honing your craft.
Responsibilities:
Contribute to and maintain the organization's Customer Data Platform (CDP) tech strategy, ensuring alignment with business objectives and customer experience goals.
Provide expert guidance and leadership in the design and integration of diverse data sources into the CDP, including customer interactions, transactions, demographics, and behavioral data.
Architect and oversee the development of data pipelines and workflows to automate the ingestion, transformation, and enrichment of data for analysis and activation purposes. Ensuring efficiency at scale.
Enforce data quality measures and monitoring mechanisms to identify and address data inconsistencies, errors, and anomalies.
Serve as a strategic partner to marketing teams. With a goal to operationalize CDP capabilities for targeted marketing campaigns, content personalization, and customer journey optimization.
Oversee and evolve integrations of CDP and marketing automation platforms, CRM systems, and other marketing technologies to enable omnichannel engagement and attribution.
Measure and analyze the effectiveness of marketing initiatives, leveraging CDP data to optimize segmentation, targeting, and messaging strategies.
Collaborate with IT, security, and compliance teams to ensure the alignment of CDP initiatives with architectural standards, regulatory requirements, and data privacy regulations.
Stay current with industry trends, emerging technologies, and best practices related to customer data management, analytics, and marketing technology.
About You
Basic Qualifications
Bachelor's or Master's degree in Computer Science, Information Systems, or related field.
8+ years demonstrating a deep understanding of data architecture principles, including data modeling, integration patterns, and ETL processes.
4+ years of hands-on experience configuring Adobe Experience Platform RTCDP, including creating schemas, ingesting data from a variety of sources, configuring identity resolution, creating customer profiles, private identity graph and connecting destinations for activation
Knowledge of using XDM, Target, Attribution AI, Customer AI, DMP & CJA
Experience with Adobe Tags (formerly called “Launch”) and AEP WebSDK implementation
Experience with Javascript and Python
Experience working with APIs
Experience working with data warehouse solutions such as Amazon Redshift, Google BigQuery, Snowflake, etc.
Other Qualifications
Adobe Certified Expert (ACE) in RT-CDP encouraged
Strong analytical and problem-solving skills, with the ability to translate business requirements into technical solutions.
Familiarity with marketing technologies such as marketing automation platforms, CRM systems, and digital analytics tools.
Workday Pay Transparency Statement
The annualized base salary ranges for the primary location and any additional locations are listed below. Workday pay ranges vary based on work location. As a part of the total compensation package, this role may be eligible for the Workday Bonus Plan or a role-specific commission/bonus, as well as annual refresh stock grants. Recruiters can share more detail during the hiring process. Each candidate’s compensation offer will be based on multiple factors including, but not limited to, geography, experience, skills, job duties, and business need, among other things. For more information regarding Workday’s comprehensive benefits, please click here.
Primary Location: USA.CA.Pleasanton
Primary Location Base Pay Range: $172,800 USD - $259,200 USD
Additional US Location(s) Base Pay Range: $145,900 USD - $259,200 USD
Our Approach to Flexible Work
With Flex Work, we’re combining the best of both worlds: in-person time and remote. Our approach enables our teams to deepen connections, maintain a strong community, and do their best work. We know that flexibility can take shape in many ways, so rather than a number of required days in-office each week, we simply spend at least half (50%) of our time each quarter in the office or in the field with our customers, prospects, and partners (depending on role). This means you'll have the freedom to create a flexible schedule that caters to your business, team, and personal needs, while being intentional to make the most of time spent together. Those in our remote "home office" roles also have the opportunity to come together in our offices for important moments that matter.
Pursuant to applicable Fair Chance law, Workday will consider for employment qualified applicants with arrest and conviction records.
Workday is an Equal Opportunity Employer including individuals with disabilities and protected veterans.
Are you being referred to one of our roles? If so, ask your connection at Workday about our Employee Referral process!
