How you can help make a better world of work
You are a highly strategic and innovative Director of Marketing Operations who excels at transforming, optimizing, and scaling high-performing marketing and sales development teams. You champion data-driven decisions, operational excellence, and collaborative execution in a dynamic SaaS environment, and your leadership embraces AI-driven solutions and emerging technologies to drive efficiency and continuous improvement.
Your impact will be shaped by your ability to operationalize cutting-edge account-based experience (ABX) approaches—leveraging platforms like 6Sense and advanced AI workflows—to accelerate pipeline and revenue growth. You work hand in glove with Marketing and Demand Generation teams to build the processes and technology stack that support company-wide priorities, focusing on scalable systems, automation, and innovative practices that fuel sustainable success.
You will
- Shape and Drive an Innovative Marketing Operations Strategy: Collaborate deeply with Marketing and SDR leadership to define and execute a roadmap that leverages ABX principles and AI-powered capabilities, continually seeking new ways to innovate, automate, and improve processes for demand generation and pipeline growth.
- Advance Technology, Data, and AI Integration: Lead the thoughtful selection, integration, and optimization of marketing automation, CRM, ABX platforms (including 6Sense), analytics, and prospect engagement tools. Champion adoption of agentic and co-pilot AI workflows to unlock greater efficiencies, lower acquisition costs, and foster smarter decision-making.
- Operationalize Data-Driven and AI-Enhanced Insights: Develop and maintain reporting, dashboards, and KPI inspection cadences (including Pipeline Council), utilizing AI-driven analytics to measure, predict, and improve campaign performance—especially ABX and demand gen programs. Deliver actionable recommendations that drive continuous optimization and innovation.
- Elevate Lead Management with Intelligent Automation: Build and refine automated workflows for lead capture, scoring, nurturing, enrichment, and routing. Ensure ABX-qualified accounts and leads are prioritized efficiently, using AI solutions to enhance speed, accuracy, and conversion.
- Champion Data Quality, Governance, and Scalable Systems: Design unified, automated standards and processes across marketing systems, proactively leveraging AI for data enrichment, cleansing, and predictive modeling to support both broad-based and targeted ABX outreach.
- Strengthen Cross-Functional and AI-Enabled Alignment: Partner with Sales, Product, and Finance to align operations and technology with go-to-market and customer engagement strategies, incorporating intelligent automation and data-driven insights to maximize impact and scalability.
- Standardize, Document, and Scale Best Practices: Continuously evolve workflows and operational standards to ensure the marketing and demand generation teams scale with efficiency and agility as ABX and AI initiatives expand.
- Build and Mentor a High-Performing, Innovation-Driven Team: Foster a culture of collaboration, experimentation, and accountability—developing talent adept at leveraging emerging technologies, AI, and ABX best practices to meet or exceed revenue targets.
You have
- Demonstrated leadership experience in marketing operations or revenue operations experience within high-growth SaaS or B2B technology environments.
- Hands-on experience with marketing automation (e.g. Hubspot, Marketo), CRM (e.g. Salesforce), prospect engagement (e.g. Outreach), and ABX (e.g. 6Sense) platforms—ideally including direct use of 6Sense and other AI-driven tools for campaign, analytics, and process optimization.
- Demonstrated ability to spearhead innovative, scalable ABX programs using data, technology, intelligent automation, and cross-functional collaboration to drive pipeline and revenue results.
- Natural inclination for analytical rigor—translating complex, multi-source data (including AI-powered insights) into clear, actionable strategies for marketing, ABX, and demand generation outcomes.
- Robust expertise in lead management, scoring, enrichment, and attribution modeling, increasingly utilizing automation and AI to drive both broad and account-based campaign success.
- Proven success in forging strong partnerships across Marketing, Sales, and Demand Generation functions, focusing on integrated pipeline growth, workflow efficiency, and scalable business impact.
- Track record of leading executive presentations and KPI inspections, employing advanced reporting and AI-powered analytics to highlight marketing and ABX performance.
- Collaborative, decisive, and empowering leadership style, driven by a sense of ownership, urgency, and—in an ideal candidate—a sense of humor.
