How you can help make a better world of work
The Director of Platform Product Marketing leads the team focused on the commercial success of Culture Amp's core product portfolio, including Engage, Perform, Develop, and AI Coach. Each PMM on the team operates as a mini-General Manager for their product line: driving GTM strategy, effective product launches, positioning, enablement, and the metrics that reflect real market traction (product-line revenue, feature adoption, churn, and win/loss rates).
The Director's job is to build and lead that team, set the standard for how Platform PMM operates, and serve as connective tissue between Product, Marketing, and Sales. This includes partnering closely with product and commercial leadership to shape roadmap decisions with market and buyer insight aligned to business strategy, not just activating what's handed over. You’ll also be leveraging AI as a force-multiplier to unlock your team and GTM processes to be more efficient and impactful.
The ideal candidate is equal parts people leader and practitioner: someone who can coach a PMM through a positioning challenge, synthesize win/loss data into a product recommendation, and build the cross-functional trust that makes GTM actually work. You care about outcomes (like adoption, retention, growth) and you know how to inspire a team to achieve them.
Key Responsibilities
- GTM Leadership: Own the strategic frameworks and GTM processes to bring new products and features to market that maximize business impact from new logo acquisition to adoption.
- Positioning & Messaging: Own and validate the messaging strategy, including product/feature positioning, use case, proof of efficacy, and points of competitive superiority.
- Asset Development: Oversee the creation of core materials to support sellers and marketers, including one-pagers, videos, sales collateral, demo support, and product-level web content.
- Buyer Insights: Deeply understand the product ICP, including the goals, pains, and needs of buyers, to inform GTM execution.
- Roadmap Activation: Own the customer-facing roadmap and core activation activities, such as Product Roadshows.
- Support Pricing & Packaging: Align product family messaging and GTM strategies to maximize revenue within our P&P models.
- Strategic Influence: Use market insights and win/loss analysis to inform product roadmap decisions.
- Team Leadership: Lead, coach, and develop a high-performing team, setting goals and priorities to deliver on business objectives.
Requirements
- 8+ years of B2B marketing experience, with at least 3+ years in a product marketing leadership role.
- Proven GTM expertise: Significant experience running cross-functional launches, aligning stakeholders across Product, Sales, and Marketing, and building repeatable GTM processes.
- Strong messaging and positioning skills: You can synthesize buyer research, competitive context, and product complexity into crisp, differentiated narratives for buyers and users.
- Effective enablement: Demonstrated ability to deliver effective product marketing assets and sales enablement that lead to commercial success.
- Develop insights and use analytical rigor: Experienced in buyer research to validate value propositions, and synthesizing sales and market data to develop data-driven recommendations.
- Collaborative and influential: Comfortable working through ambiguity and driving alignment with senior stakeholders across functions.
- Inspiring people leader: Experience managing, developing and inspiring PMMs at different levels.
- AI-ready and curious: Comfortable using AI as product marketing enabler and eager to learn and develop new skills for the team.
Preferred Qualifications (Bonus points for..)
- Domain experience in HR tech, HCM, employee experience, or adjacent B2B SaaS categories.
- Experience marketing AI-native or AI-augmented products, including developing phased launch strategies, positioning frameworks, and adoption programs.
- Experience with product-led growth and adoption strategies.
- Track record of building and scaling GTM processes in a company undergoing growth or significant product transformation.
- Bachelor's degree in Marketing, Business, Communications, or related field; MBA preferred.
