How you can help make a better world of work:
As the Senior Marketing Manager for EMEA Regional Marketing, you'll be instrumental in developing and executing our marketing and events strategy across our high-potential Growth Markets. You'll play a vital role in driving pipeline and revenue by translating the global campaign strategy into impactful regional events and campaigns. This involves close collaboration with the rest of the EMEA Regional Marketing team plus working with our global Demand Generation and Lifecycle/Customer Marketing teams to ensure events and campaigns resonate locally, as well as develop strong partnerships with Sales, SDR, Customer Experience, People Science, and the wider Global Marketing function.
What you'll do:
- Establish and own the plan that translates GTM goals into events and regionalised campaigns which leverage and extend global marketing programs. You’ll work closely with the global ABM and DG team to make sure campaigns are locally relevant - localising content, journeys, and messaging for buyers across segments and industries to generate and accelerate pipeline and revenue for both new logo and expansion.
- Event Management: planning and execution of regional events, trade shows, webinars, and other marketing activities, focusing on creating impactful brand experiences and generating high-quality leads and account engagement.
- Pipeline Management: Drive the creation and management of a robust pipeline of new logos and expansion opportunities through targeted and innovative events and regionalised campaigns
- Cross-Functional Collaboration: Collaborate closely with Sales, SDR (Sales Development Representatives), People Science, and customer success teams to synchronize marketing efforts with overarching business goals, ensuring a cohesive and unified approach to market co‑plan quarterly activities, run retrospectives and continuous improvement measures, and ensure follow‑through lead management to opportunity conversion via rigorous post event follow‑up and nurturing.
- Business acumen and influence: Apply a strong understanding of sales priorities, customer needs, and the regional competitive landscape to shape plans; provide feedback loops on regional messaging and market needs back into global campaign teams - advocating for regional needs and priorities and ensuring alignment with global strategies.
- Leveraging local partners to run joint events and webinars that influence pipeline and accelerate deals.
- Performance Metrics and Analysis: Track key performance indicators (KPIs) to measure the effectiveness of marketing programs and initiatives. Utilize data-driven insights to drive continuous improvement and achieve measurable results.
- Manage the budget, demonstrating ROI and making trade‑offs that maximize impact across programs and channels.
- Manage local vendor relationships and event logistics to deliver high‑quality executions on time and within budget.
Success in this role means:
- Pipeline and revenue targets are met with conversion improving quarter over quarter
- Regionalisation of global campaigns land effectively with our ICP; insights from the region systematically inform global messaging and content
- Outstanding sales partnership is strong and visible—shared plans, clear cadences, aligned reporting, and measurable acceleration on top accounts and opportunities.
- The budget is proactively managed with clear ROI narratives and a test‑and‑learn roadmap tied to pipeline impact.
You have:
- Ideally 7+ years of B2B SaaS marketing experience with part of this focused on regional or field marketing, that drive measurable pipeline and revenue.
- Demonstrated ability to create and execute regional marketing strategies tailored to drive new customer acquisition, expand the existing customer base, and elevate the brand presence within the assigned region.
- Worked and thrived in an international organisation, you know the strength that comes from diverse viewpoints and others experiences - and seek to learn from them
- A mindset geared towards innovation and creativity, with a willingness to experiment and take calculated risks to achieve breakthrough results.
- Strong analytical skills; you know your way around typical MarTech e.g., Salesforce, HubSpot, webinar and ABM tools (e.g., Splash, 6Sense) to prioritize, measure, and optimize programs.
- Exceptional collaboration and communication skills; ability to influence cross‑functional teams (Sales, SDR, CX, Global Marketing teams) without direct authority and operate with operating rigor.
- A working understanding of what it takes to scale across new logo and expansion, with comfort balancing high‑touch field activity with working within global scaled digital plays.
- You speak German or another European language or have working experience working in the DACH/BLX/European markets
- Willingness to travel as required to support regional events and initiatives.
Nice to have:
- Familiarity with HR tech and the HR buyer; experience aligning programs to engagement, performance, and development use cases common to People teams.
- Experience working with regional partners and third‑party events to extend reach and influence within the EMEA ecosystem.
