How you can help make a better world of work
At Culture Amp, marketing is about understanding people — and building awareness about how our products/services can satisfy their needs. We’re looking for a versatile Web Performance Manager (6 month full time contact) who is eager to do just that!
The Web Performance Manager will focus on implementing web-based strategies that drive opportunities via the Culture Amp website. This role will collaborate cross-functionally with various teams globally, leading strategies and project managing key programs of work, with a keen focus on experimentation and optimization to improve overall web conversion and metrics.
As part of this team of amazing humans:
You will
- Oversee strategy, execution and performance of A/B testing, multivariate testing, and user journey analysis to improve website conversion
- Coordinate with others to manage and maintain the publishing of content, assets and campaign activity across the cultureamp.com marketing website
- Collaborate with SEO specialists to apply SEO and SEM best practices and strategies to increase website traffic and engagement
- Analyze website usage, metrics and behavior to drive forward strategy and action plans. Monitor and share regular reports and insights with stakeholders
- Collaborate cross-functionally with a diverse mix of stakeholders; providing guidance and support on SEO, CRO and web-based marketing best-practices
You have
- Experience in managing a website for a global B2B SaaS company
- Familiarity with web analytics tools (e.g., Google Analytics), A/B testing platforms (Optimizely), heat mapping tools (Mouseflow), and CMS platforms
- Strong data analysis skills to interpret user data and derive actionable insights
- Expert working knowledge of CRO, A/B testing, and organic search concepts
- Project management experience and familiarity of relevant software (Asana)