Your work days are brighter here.
At Workday, it all began with a conversation over breakfast. When our founders met at a sunny California diner, they came up with an idea to revolutionize the enterprise software market. And when we began to rise, one thing that really set us apart was our culture. A culture which was driven by our value of putting our people first. And ever since, the happiness, development, and contribution of every Workmate is central to who we are. Our Workmates believe a healthy employee-centric, collaborative culture is the essential mix of ingredients for success in business. That’s why we look after our people, communities and the planet while still being profitable. Feel encouraged to shine, however that manifests: you don’t need to hide who you are. You can feel the energy and the passion, it's what makes us unique. Inspired to make a brighter work day for all and transform with us to the next stage of our growth journey? Bring your brightest version of you and have a brighter work day here.
About the Team
The Global Field and Go To Market (GFM) team consists of Digital, Campaigns, Field, Partner, Services and Industry marketing globally at Workday, responsible for building fully integrated marketing plans to generate demand and accelerate pipeline in the markets we serve across the globe.
Our customer service organization is central to delivering a standout experience, and we’re looking for a senior marketing professional with proven expertise in marketing strategy, messaging, and storytelling—ideally within the cloud software industry—to amplify the impact of our customer services and support offerings.
Join us to shape the future of customer experience at Workday. We're seeking a passionate and experienced marketer to champion our customer service and support offerings. In this pivotal role, Principal, CX Solutions Marketing, you'll help to craft the voice of Workday Services, develop compelling narratives that showcase their value and drive customer engagement, growth, and satisfaction.
What you'll achieve:
Become a trusted advisor: Collaborate with stakeholders and customers to understand their needs and develop messaging that resonates.
Champion customer success: Design and execute marketing strategies that highlight customer wins and demonstrate the impact of Workday's services.
Drive impactful campaigns: Develop integrated marketing plans that align with Workday's overall narrative and amplify our commitment to customer success.
Lead with compelling content: Create a wide range of engaging content (e.g., presentations, case studies, web copy) to support sales and customer success teams.
Be a data-driven storyteller: Analyze customer insights and market trends to inform messaging and optimize campaign performance.
Basic Qualifications:
12+ years of marketing experience, with a focus on B2B SaaS or technology solutions.
Proven ability to develop and execute impactful marketing strategies that drive customer engagement and business growth.
Exceptional storytelling and communication skills, with a knack for crafting compelling narratives across various channels.
Strong analytical skills and a data-driven approach to decision-making.
Other Qualifications:
Superior stakeholder management.
Collaborative spirit and ability to thrive in a fast-paced environment.
Bachelor's degree in Marketing or a related field.
Workday Pay Transparency Statement
The annualized base salary ranges for the primary location and any additional locations are listed below. Workday pay ranges vary based on work location. As a part of the total compensation package, this role may be eligible for the Workday Bonus Plan or a role-specific commission/bonus, as well as annual refresh stock grants. Recruiters can share more detail during the hiring process. Each candidate’s compensation offer will be based on multiple factors including, but not limited to, geography, experience, skills, job duties, and business need, among other things. For more information regarding Workday’s comprehensive benefits, please click here.
Primary Location: USA.CA.Pleasanton
Primary Location Base Pay Range: $169,600 USD - $254,400 USD
Additional US Location(s) Base Pay Range: $147,500 USD - $254,400 USD
About the Role
About You
Our Approach to Flexible Work
With Hybrid Work, we’re combining the best of both worlds: in-person time and remote. Our approach enables our teams to deepen connections, maintain a strong community, and do their best work. We know that flexibility can take shape in many ways, so we require employees to work three days a week in the office and two days at home. This means you'll have the freedom to create a flexible schedule that caters to your business, team, and personal needs, while being intentional to make the most of time spent together.
Are you being referred to one of our roles? If so, ask your connection at Workday about our Employee Referral process!
