Upwork ($UPWK) is the world’s work marketplace. We serve everyone from one-person startups to large, Fortune 100 enterprises with a powerful, trust-driven platform that enables companies and talent to work together in new ways that unlock their potential.
Last year, more than $3.8 billion of work was done through Upwork by skilled professionals who are gaining more control by finding work they are passionate about and innovating their careers.
Are you passionate about search engine optimization and eager to contribute to impactful initiatives at scale? Upwork is seeking a Product Manager, SEO to join our Product organization. Reporting to the Director of SEO, you’ll create and support SEO strategies while collaborating with cross-functional teams to execute optimization projects that drive business growth. This generalist and product-focused role spans technical, content, and strategic aspects of SEO, offering an opportunity to make a meaningful impact on Upwork’s platform and user experience.
Responsibilities
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Support SEO initiatives across technical, content, and outreach tracks.
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Conduct keyword research, competitor analysis, and performance audits to identify areas for improvement.
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Create product requirements documents then see them through to execution and tracking.
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Collaborate with Product, Engineering, and Design teams to implement technical SEO. enhancements, such as improving site health, structured data, and performance optimization.
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Work with Content and Marketing teams to ensure SEO best practices are integrated into new and existing content.
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Monitor and analyze SEO performance metrics, creating reports and actionable insights for cross-functional partners.
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Stay up to date on industry trends and algorithm updates to help refine strategies and tactics.
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Advocate for SEO across the organization, promoting best practices and fostering alignment with business goals.
What it takes to catch our eye
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Proven experience (3-5 years) in SEO, with a strong understanding of technical, on-page, and off-page SEO practices.
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Demonstrated ability to collaborate effectively with cross-functional teams, including Product, Marketing, and Content.
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Develop and maintain SEO product requirements, partnering with Engineering to improve site health, structured data, internal linking, and page performance.
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Develop and maintain SEO product requirements, partnering with engineering to improve site
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Proficiency with SEO tools such as Google Search Console, SEMRush, Ahrefs, Screaming Frog, and similar platforms.
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Strong analytical skills with experience interpreting data and generating actionable recommendations.
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Familiarity with web technologies (HTML, CSS, JavaScript) and how they relate to SEO.
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Excellent communication skills, with the ability to explain SEO concepts to both technical and non-technical audiences.
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Experience with A/B testing frameworks and their application to SEO is a plus.
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Advocate for SEO as a core product capability, ensuring best practices are integrated into Upwork’s product development process
Come change how the world works.
At Upwork, you’ll shape talent solutions for how the world works today. We are a remote-first organization working together to create exciting remote work opportunities for a global community of professionals. While we have physical offices in San Francisco and Chicago, currently we also hire full-time employees in 19 states in the United States.
At the core of our vibrant culture are shared values that form the foundation of our organization. These values revolve around trust, risk-taking, customer focus, and excellence. Our overarching mission is to create economic opportunities so that people have better lives. We foster an environment where individuals are encouraged to bring their authentic selves to work, nurturing personal and professional growth through development opportunities, mentorship programs, and participation in Upwork Belonging Communities.
We take pride in providing exceptional benefits to our employees. These include comprehensive medical insurance coverage for both you and your family, unlimited paid time off, a 401(k) plan with matching contributions, 12 weeks of paid parental leave, and an Employee Stock Purchase Plan. To explore these benefits in detail, as well as gain insights into our company values, working principles, and the overall employee experience, we invite you to visit our Life at Upwork page.
Check out our Careers page to learn more about the employee experience.
Upwork is proudly committed to recruiting and retaining a diverse and inclusive workforce. As an Equal Opportunity Employer, we never discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical condition), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
Additionally, a criminal background check may be run on a candidate after a conditional offer of employment is made. Qualified applicants with arrest or conviction records will be considered in accordance with applicable law, including the California Fair Chance Act and local Fair Chance ordinances.
