Your work days are brighter here.
At Workday, it all began with a conversation over breakfast. When our founders met at a sunny California diner, they came up with an idea to revolutionize the enterprise software market. And when we began to rise, one thing that really set us apart was our culture. A culture which was driven by our value of putting our people first. And ever since, the happiness, development, and contribution of every Workmate is central to who we are. Our Workmates believe a healthy employee-centric, collaborative culture is the essential mix of ingredients for success in business. That’s why we look after our people, communities and the planet while still being profitable. Feel encouraged to shine, however that manifests: you don’t need to hide who you are. You can feel the energy and the passion, it's what makes us unique. Inspired to make a brighter work day for all and transform with us to the next stage of our growth journey? Bring your brightest version of you and have a brighter work day here.
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About the Team
The Campaign COE is the driving force behind campaigns. We ignite creativity, fuel strategy, and spark collaboration across teams to deliver campaigns that inspire and engage our audience, and empower positive change. As one team, we connect, amplify, and align our Marketing organization to make every campaign impactful—driving company growth by tapping into our collective power and advancing our shared marketing priorities.
About the Role
The Campaign Director - Go for Growth is responsible for shaping and driving a connected go-to-market strategy (GTM), plan, and execution approach for Workday’s Go for Growth campaign, which targets emerging and medium enterprise businesses.This is a senior level individual contributor role that serves as a strategic connector across the Marketing organization, ensuring all teams are aligned to a unified GTM strategy and plan, driving the campaign’s overall success.
Key Responsibilities:
Go for Growth Campaign Strategy & Leadership
Leads end-to-end campaign planning in partnership with cross-functional marketing teams, guiding teams through campaign operating model.
Oversees campaign launches and major initiatives, connecting teams to the plan while ensuring executive visibility and cross-functional coordination.
Represents the campaign to senior leadership, providing strategic oversight and visibility.
Defines campaign-level goals, objectives, and audience priorities.
Shapes annual campaign themes and messaging hierarchies in collaboration with creative and product marketing teams.
Guides investment decisions, ensuring programs and tactics exceed campaign goals.
Cross-Functional Coordination & Execution
Aligns all marketing functions to drive a unified GTM plan and coordinated execution.
Leads internal campaign enablement, ensuring marketing and field teams understand key messaging, components, and critical campaign moments.
Serves as the central point of contact for campaign priorities, resources, and executional alignment.
Performance & Campaign Optimization
Partners with marketing operations to track performance and optimize execution based on data-driven insights.
Works with business leaders to refine strategies as the campaign evolves.
Partners with finance on budget allocation and investment recommendations.
Makes strategic incremental investments that ensure campaign success.
Content & Messaging Alignment
Ensures creative consistency and governance across programs and tactics led by functional partners.
Defines how the campaign should be represented across key program families—reputation, demand, engagement, and enablement—ensuring executional teams can bring it to life effectively.
Advises content teams on messaging needs and content gaps.
Monitors and researches competitors, educating the organization to support market differentiation.
Ensures executive visibility into live, in-market campaign materials.
About You
Key Capabilities
Senior-level individual contributor role requiring a strong leader with executive presence and a hands-on, collaborative approach.
Exceptional collaboration and influence skills, skilled at aligning teams around a global GTM strategy across 17+ markets—without directly executing programs or tactics.
Ability to leverage insights and analytics to drive campaigns forward pro-actively vs reactively.
Strong strategic mindset, with the ability to align cross-functional teams to a unified campaign approach.
Basic Qualifications
Other Qualifications:
Workday Pay Transparency Statement
The annualized base salary ranges for the primary location and any additional locations are listed below. Workday pay ranges vary based on work location. As a part of the total compensation package, this role may be eligible for the Workday Bonus Plan or a role-specific commission/bonus, as well as annual refresh stock grants. Recruiters can share more detail during the hiring process. Each candidate’s compensation offer will be based on multiple factors including, but not limited to, geography, experience, skills, job duties, and business need, among other things. For more information regarding Workday’s comprehensive benefits, please click here.
Primary Location: USA.CA.Pleasanton
Primary Location Base Pay Range: $163,200 USD - $244,800 USD
Additional US Location(s) Base Pay Range: $140,600 USD - $244,800 USD
Our Approach to Flexible Work
With Flex Work, we’re combining the best of both worlds: in-person time and remote. Our approach enables our teams to deepen connections, maintain a strong community, and do their best work. We know that flexibility can take shape in many ways, so rather than a number of required days in-office each week, we simply spend at least half (50%) of our time each quarter in the office or in the field with our customers, prospects, and partners (depending on role). This means you'll have the freedom to create a flexible schedule that caters to your business, team, and personal needs, while being intentional to make the most of time spent together. Those in our remote "home office" roles also have the opportunity to come together in our offices for important moments that matter.
Pursuant to applicable Fair Chance law, Workday will consider for employment qualified applicants with arrest and conviction records.
Workday is an Equal Opportunity Employer including individuals with disabilities and protected veterans.
Are you being referred to one of our roles? If so, ask your connection at Workday about our Employee Referral process!
