About the role
As a Senior Marketing & Events Manager at Culture Amp, you will be instrumental in shaping how we engage with customers, prospects, and industry leaders in the APAC region. From conferences and trade shows to webinars, roundtables and field marketing activations, you’ll create events that elevate brand awareness, generate pipeline, and influence our revenue growth. This role spans the full event lifecycle - strategy, planning, execution, and performance analysis - and ensures that every event aligns with Culture Amp’s mission to improve workplace cultures in APAC.
This is more than just an events management role - it’s an opportunity to be part of a team that’s revolutionising employee experience. Your work will have a tangible impact on how organisations unlock their people's potential, making this an ideal opportunity for someone who thrives in a dynamic, mission-driven environment.
As part of this impactful role, you will:
- Ownership and delivery of the APAC events strategy: Accountability for the APAC events strategy and sole responsibility for the execution of a variety of in-person events, from intimate executive roundtables to large-scale conferences and trade shows
- Accountability for ROI: Set and analyse event KPIs, report on ROI, and use insights to continuously improve outcomes
- Manage budgets effectively: Oversee the annual APAC events budget, negotiate vendor contracts, and ensure cost efficiencies without compromising quality
- Collaborate cross-functionally: Partnership with key stakeholders in Sales, Marketing, People Science, Customer Success, and external vendors to align on event goals and deliverables
- Innovation & Experimentation: Continuously refine event formats (in-person and virtual), engagement tactics, and attendee experiences to enhance impact
- Leverage technology: Utilise event management tools (e.g., Splash, Zoom), CRM platforms (e.g., Salesforce), and marketing automation tools (e.g., HubSpot) to manage event logistics and performance tracking
You have:
- Proven experience in event management: 5+ years of B2B SaaS event management experience that drives lead generation, sales acceleration, and customer expansion
- Strong collaboration and communication skills: Ability to work cross-functionally and effectively communicate with stakeholders at all levels (with a focus on senior leaders)
- Financial and organisational acumen: Experience with owning an annual events budget and comfortable with juggling multiple events and priorities at once
- Data-driven mindset: Experience with measuring and analysing event ROI to continuously improve outcomes
- Customer-centric approach: A focus on delivering exceptional attendee experiences that align with Culture Amp’s mission
- Ability to travel for regional events: Roughly ~25% of your time (when and where permitted)
Additionally, these preferred qualifications would indicate a particularly strong candidate…
- Experience with effective pre and post-event campaign journeys for high-investment events
- Account based-marketing experience
- A "builder" mentality - excels at establishing processes, scaling programs, and bringing ideas to life
- Excellent organisational, time management, communication and influencing skills, with experience working across all levels
- Experience in working in dynamic, fast-paced environments, effortlessly adapting to shifting priorities while delivering high-quality results
