Conceptualize, design, develop and promote the execution of both virtual and in-person events from start to finish, for all assigned industry sponsored tradeshows, corporate events and field marketing programs. Manage event plans and deliverables including: setting timelines, division of duties, event sponsorship contract management, vendor sourcing and relationships, promotions, collateral/marketing materials, giveaways and promotional items, A/V, food & beverage, labor, shipping logistics, staffing, hotels, etc. Oversee the creation of all event related content and communications including event briefs, marketing emails, creative assets, and internal event updates. Collaborate with other marketing functions including product marketing, partner marketing, demand generation, content, brand/design, social, PR/AR and Sales to plan event strategy and execute on all event related deliverables. Track and measure metrics for all events in order to make decisions on event success and future programs. Successful management of overall event budget, track and negotiate vendor payments and actual expenses. Manage outside partner and vendor relationships. Willing to travel as needed to support site visits, set-up, on-site execution and tear-down. 6+ years of experience working in event marketing related role, B2B tech company preferred BA degree in Marketing, related field or equivalent work experience Strong project management, organization, attention to detail, timelines, and collaboration Vendor sourcing, management and event contract negotiation skills Registration and event communication best practices (experience with event platforms) Team player willing to pitch in on events and other projects as needed Experience with marketing automation systems (e.g. Marketo) and CRM (e.g. Salesforce) preferred Self-starter with a sense of urgency and strong work ethic Ability to think strategically and execute tactically Excellent written and verbal communication skills
