We are seeking an experienced and strategic Regional Marketing Director for EMEA to join our Demand Generation and Regional Marketing Team.
The successful candidate will provide visionary leadership in developing and executing comprehensive regional marketing strategies focused on driving new customer acquisition, expanding our existing customer base, and elevating our brand presence across the region. This role demands exceptional cross-functional leadership capabilities and the ability to manage and mentor a dedicated team of marketing professionals.
Key Responsibilities:
- Develop and Execute Advanced Marketing Strategies: Formulate and implement sophisticated regional marketing strategies and plans that align with corporate objectives to drive new business growth and deepen customer relationships.
- Pipeline Management: Drive the creation and management of a robust pipeline of new logos and expansion opportunities through targeted and innovative marketing campaigns and initiatives.
- Thought Leadership: Provide thought leadership in identifying market opportunities and crafting innovative marketing programs that differentiate the company from competitors.
- Team Leadership and Development: Lead, mentor, and develop a high-performing team of local events and marketing managers, ensuring the successful execution of regional marketing initiatives and fostering a culture of collaboration, innovation, and excellence.
- Cross-Functional Collaboration: Collaborate closely with sales, SDR (Sales Development Representatives), product, and customer success teams to synchronize marketing efforts with overarching business goals, ensuring a cohesive and unified approach to market.
- Global and Regional Alignment: Drive strong collaboration between regional marketing and global teams (ABM, demand generation, customer marketing, lifecycle marketing, brand, events), advocating for regional needs and priorities and ensuring alignment with global strategies.
- Event Management: Oversee the strategic planning and execution of regional events, trade shows, webinars, and other marketing activities, focusing on creating impactful brand experiences and generating high-quality leads.
- Budget Optimization: Strategically manage the regional marketing budget, ensuring the optimal allocation of resources to achieve maximum ROI on marketing investments.
- Performance Metrics and Analysis: Establish and track key performance indicators (KPIs) to measure the effectiveness of marketing programs and initiatives. Utilize data-driven insights to drive continuous improvement and achieve measurable results.
- Customer-Centric Approach: Develop and implement marketing strategies that prioritize customer needs and behaviors, ensuring that all initiatives are customer-centric and designed to enhance the customer experience.
- Innovation and Creativity in Marketing Campaigns: Foster a mindset of innovation and creativity in marketing campaigns, encouraging the team to experiment and take calculated risks to achieve breakthrough results.
What You Bring to Our Camp:
- 10+ years of experience in B2B marketing, predominantly in the enterprise software/SaaS sector, with a strong track record in regional marketing and team leadership.
- Demonstrated ability to create and execute advanced regional marketing strategies tailored to drive new customer acquisition, expand the existing customer base, and elevate the brand presence within the assigned region.
- Proven leadership and team management capabilities, with a history of leading cross-functional teams and driving alignment across departments.
- Ability to drive strong collaboration between regional marketing and global teams (demand generation, customer marketing, lifecycle marketing, brand, events) and advocate for regional needs and priorities.
- Proven experience in strategically managing regional marketing budgets.
- Ensures the optimal allocation of resources and maximum return on investment (ROI). A mindset geared towards innovation and creativity in marketing campaigns, with a willingness to experiment and take calculated risks to achieve breakthrough results.
- Superior verbal and written communication skills, with the ability to engage, influence, and inspire stakeholders at all organizational levels.
- Ability to review and interpret key business and marketing reports, draw insights, and implement data-driven actions. Expertise in using advanced analytics tools to measure performance and optimize strategies.
- Bachelor’s degree in Marketing, Business, or a related field. An MBA or other advanced degree is highly desirable.
- Willingness to travel as required to support regional events and initiatives.
