Your work days are brighter here.
At Workday, it all began with a conversation over breakfast. When our founders met at a sunny California diner, they came up with an idea to revolutionize the enterprise software market. And when we began to rise, one thing that really set us apart was our culture. A culture which was driven by our value of putting our people first. And ever since, the happiness, development, and contribution of every Workmate is central to who we are. Our Workmates believe a healthy employee-centric, collaborative culture is the essential mix of ingredients for success in business. That’s why we look after our people, communities and the planet while still being profitable. Feel encouraged to shine, however that manifests: you don’t need to hide who you are. You can feel the energy and the passion, it's what makes us unique. Inspired to make a brighter work day for all and transform with us to the next stage of our growth journey? Bring your brightest version of you and have a brighter work day here.
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About the Team
Are you ready to take your career to the next level and make a significant impact in the world of event technology? Look no further! Workday Inc, a leading global company in the United States, is seeking an individual with a proactive and ambitious approach to join our Marketing team.
About the Role
Workday is seeking a highly skilled and experienced Digital Event Experience Lead to strategically advise and elevate our digital event experiences across our key events. This role will drive the efficient experience across our digital and social platforms pre, on-site, and post-event. The ideal candidate will possess a strong background in leading digital event strategy, a deep understanding of MarTech and digital platforms, and a proven track record of independently driving initiatives and collaborating with cross-functional teams and external partners.
Responsibilities:
Drive Integrated Digital Event Experience Plan: Lead the development and implementation of an integrated plan with the Director of Event Technology and leaders of the digital, event, broadcast, and content teams to drive the optimal digital event experience across all key events.
Drive Persona-Based Digital Event Experiences:Lead the strategy, testing, and optimization of unique persona-based views for digital event experiences, specifically for Workday Rising US and EMEA events, ensuring alignment with overall marketing objectives and the integrated plan.
Champion Digital Experience Architecture:Collaborate with the MarTech team to architect and build out new capabilities for advanced personalization and sophisticated audience acquisition strategies within digital events, in support of the integrated plan.
Direct Personalized Digital Event Experiences: Partner with the Digital team to implement and continuously optimize innovative methods for personalizing digital event experiences and effectively targeting key audiences for maximum impact, as part of the integrated plan.
Strategically Reimagine Workday’s Digital Event Library:Lead the development and implementation of comprehensive strategies to transform Workday's digital event content into a multifaceted, personalized, and engaging resource, aligned with the integrated digital event plan.
Develop & Own Digital Event Capabilities Roadmap:Lead the development, maintenance, and execution of a comprehensive roadmap for digital event capabilities and user experiences, serving as the primary liaison with Workday’s MarTech and Digital teams, as well as external agency partners like GPJ.
Supervise & Optimize Digital Event Delivery:Strategically lead all aspects of and optimize digital event delivery across various technologies including RainFocus, BrightCove, Figma, Marketo, Adobe Experience Manager, and others, ensuring seamless and high-quality experiences that contribute to the overall digital event experience.
Define Digital Content Lifecycle:Collaborate with content teams to define, establish, and govern the digital content lifecycle for all event-related materials, ensuring consistency and efficient utilization for the integrated digital event experience.
Lead Digital Marketing Launch Events: Take primary responsibility for the strategic planning, execution, and post-event analysis of all quarterly or semi-annual digital marketing launch events, aligning with the broader digital event experience strategy.
About You
Required Qualifications:
10+ years of experiencein leading digital event strategy, design, and execution.
Bachelor's Degree required
Deep expert-level understanding of marketing technology (MarTech) platforms and their strategic application in digital events.
Other Qualifications:
Advanced proficiency in content management and personalization strategies.
Demonstrated experience with leading event platforms such as RainFocus and video platforms like BrightCove.
Outstanding ability to drive initiatives independently and lead cross-functional collaboration, including MarTech, Digital, Content, Event, and Broadcast teams.
Outstanding communication, strategic planning, and complex project management skills.
Proven ability to lead multiple high-priority initiatives in a dynamic, fast-paced environment.
Workday Pay Transparency Statement
The annualized base salary ranges for the primary location and any additional locations are listed below. Workday pay ranges vary based on work location. As a part of the total compensation package, this role may be eligible for the Workday Bonus Plan or a role-specific commission/bonus, as well as annual refresh stock grants. Recruiters can share more detail during the hiring process. Each candidate’s compensation offer will be based on multiple factors including, but not limited to, geography, experience, skills, job duties, and business need, among other things. For more information regarding Workday’s comprehensive benefits, please click here.
Primary Location: USA.CA.Home Office
Primary Location Base Pay Range: $144,200 USD - $216,200 USD
Additional US Location(s) Base Pay Range: $130,400 USD - $231,600 USD
Additional Considerations:
The application deadline for this role is the same as the posting end date stated as below:
08/18/2025
Our Approach to Flexible Work
With Flex Work, we’re combining the best of both worlds: in-person time and remote. Our approach enables our teams to deepen connections, maintain a strong community, and do their best work. We know that flexibility can take shape in many ways, so rather than a number of required days in-office each week, we simply spend at least half (50%) of our time each quarter in the office or in the field with our customers, prospects, and partners (depending on role). This means you'll have the freedom to create a flexible schedule that caters to your business, team, and personal needs, while being intentional to make the most of time spent together. Those in our remote "home office" roles also have the opportunity to come together in our offices for important moments that matter.
Pursuant to applicable Fair Chance law, Workday will consider for employment qualified applicants with arrest and conviction records.
Workday is an Equal Opportunity Employer including individuals with disabilities and protected veterans.
Are you being referred to one of our roles? If so, ask your connection at Workday about our Employee Referral process!
