The Senior Product Marketing Manager, Market Intelligence sits at the intersection of competitive strategy, market insight, and value storytelling; capabilities that are critical to Culture Amp’s next stage of growth. This role owns the intelligence engine that helps the GTM organization win in market: a rigorous competitive program that operates at the speed of the market, a win/loss system that generates actionable insight (not just data), and enablement of sales and marketing teams that moves the needle.
The ideal candidate is someone who is obsessed with impact and knows how to create materials that sales teams actually use, provide insights for effective marketing campaigns, and provide competitor intel that informs our GTM strategy. You’re comfortable leveraging the latest AI tools to accelerate the generation of insights and effective enablement. You’ll sit within the Solutions PMM team and work closely across Sales, Marketing, Enablement, Platform PMM, and Product to make sure intelligence and competitive advantage are woven into every stage of the customer journey.
What you'll be doing:
- Own and evolve Culture Amp’s end-to-end competitive intelligence program from monitoring and synthesis, to enablement and rapid response.
- Build and maintain a field-ready library of battlecards, depositioning guides, and objection-handling content for top competitors, and scale delivery through AI-powered workflows (e.g., Glean agents).
- Lead the win/loss program end-to-end: interview and survey cadence, CRM data quality, analysis, and regular readouts to senior leadership with a focus on surfacing the ‘why’, not just the numbers.
- Synthesize market intelligence across analyst reports, industry events, and competitive tracking into a clear point of view on where the market is heading and what it means for Culture Amp’s positioning and roadmap.
- Partner with Revenue Enablement to build training programs that drive genuine field adoption of competitive and market intelligence assets — not just distribution.
- Partner with Solutions PMM and Solutions Engineering to contribute market evidence and competitive context to sales narratives, business case templates, and value proof points used in enterprise sales cycles.
- Collaborate with marketing teams to inform targeted campaigns and sales plays vs the competition.
- Provide deep insight into competitor capabilities to inform gaps and opportunities in our product roadmap.
What you'll bring:
- 5+ years of B2B SaaS marketing experience, with meaningful depth in competitive intelligence, market research, and enabling commercial teams.
- Proven track record of building CI and/or win/loss programs that actually influence sales outcomes, not just produce reports.
- Strong analyst mindset: comfortable working across qualitative and quantitative data sources, synthesizing ambiguous market signals into clear, prioritized insights.
- Excellent communicator and storyteller — able to translate competitive data into crisp, compelling narratives for sales reps and executive buyers alike.
- Track record of effective cross-functional collaboration, particularly with Sales, Product, and Revenue Enablement.
- Hands-on familiarity with competitive intelligence tooling (e.g., Crayon, Klue, Clozd) and CRM-based win/loss tracking.
- Comfortable with ambiguity and motivated by the opportunity to build and improve — this role has room to significantly shape how intelligence and value are operationalized at Culture Amp.
Preferred Qualifications:
- Domain experience in HR tech, HCM, employee experience, or adjacent B2B SaaS categories — familiarity with the competitive landscape is a meaningful advantage.
- Experience scaling competitive or value programs with AI-powered tooling, including workflow automation and LLM-based content generation.
- Experience developing ROI frameworks, business case tools, and value proof points used in enterprise sales cycles.
- Experience working in a company undergoing rapid product expansion or narrative transformation.
- Bachelor’s degree in Marketing, Business, Economics, or related field; MBA or equivalent experience preferred.
