Your work days are brighter here.
We’re obsessed with making hard work pay off, for our people, our customers, and the world around us. As a Fortune 500 company and a leading AI platform for managing people, money, and agents, we’re shaping the future of work so teams can reach their potential and focus on what matters most. The minute you join, you’ll feel it. Not just in the products we build, but in how we show up for each other. Our culture is rooted in integrity, empathy, and shared enthusiasm. We’re in this together, tackling big challenges with bold ideas and genuine care. We look for curious minds and courageous collaborators who bring sun-drenched optimism and drive. Whether you're building smarter solutions, supporting customers, or creating a space where everyone belongs, you’ll do meaningful work with Workmates who’ve got your back. In return, we’ll give you the trust to take risks, the tools to grow, the skills to develop and the support of a company invested in you for the long haul. So, if you want to inspire a brighter work day for everyone, including yourself, you’ve found a match in Workday, and we hope to be a match for you too.
About the Team
This team drives the strategic alignment, planning, and execution of Workday's third-party events and Sponsorships. The scope of events will range from large, multi-component trade shows to smaller sponsorships and conferences.
About the Role
In this role, you'll drive the strategic alignment, planning, and execution of our third-party event programs. Your primary mission will be to lead the team in driving lead generation and elevate brand awareness through key industry and persona third-party conferences. Daily responsibilities include working closely with internal stakeholders, setting the goals for each program, determining the promotional strategy, developing unique and effective content, managing budgets, and coordinating all logistics. Delivery of the playbook which will be utilized to manage pre-event preparation, in-event activities and post-event follow-up to optimize lead generation opportunities and determine event ROI while ensuring all stakeholders are working together to deliver a high-quality prospect experience.
The role is responsible for:
Delivering the event strategy and ensuring alignment throughout the planning process
Creating the value proposition
Data analysis to curate and report out on performance of programs
Curating messaging for all aspects of the program
Setting and reporting program goals and attainment
Developing supporting event planning materials (i.e. planning deck, staffing list, Know Before You Go decks)
Owning weekly planning meetings with internal stakeholders
Working with external vendors to ensure timely, cost-effective execution
Traveling to and support onsite execution and management of select tradeshows, when necessary
About You
The ideal candidate is adept at the following:
Team Management
Program Management
Resource Planning
Budget Management
Communication
Leading with Influence
Marketing
Minimum 12+ years of experience managing strategic third party events and tradeshows from beginning to end
Build high level event strategy frameworks to articulate the value of Workday’s presence at the event
Ability to work with minimal supervision yet be highly accountable.
Strong familiarity with Marketing automation and CRM tools, such as Salesforce and Marketo
Proven track record leveraging event analytics to report on and analyze data, driving insights that inform critical business decisions
Other Qualifications:
Ability to use influence and collaboration skills to ensure all teams are aligned on event goals
Ability to embrace change while growing in a fast-paced environment
Ability to continuously manage and reprioritize projects at various stages and levels of complexity
Comfortable working in a matrixed environment
Workday Pay Transparency Statement
The annualized base salary ranges for the primary location and any additional locations are listed below. Workday pay ranges vary based on work location. As a part of the total compensation package, this role may be eligible for the Workday Bonus Plan or a role-specific commission/bonus, as well as annual refresh stock grants. Recruiters can share more detail during the hiring process. Each candidate’s compensation offer will be based on multiple factors including, but not limited to, geography, experience, skills, job duties, and business need, among other things. For more information regarding Workday’s comprehensive benefits, please click here.
Primary Location: USA.CA.Pleasanton
Primary Location Base Pay Range: $195,000 USD - $292,400 USD
Additional US Location(s) Base Pay Range: $164,600 USD - $292,400 USD
Our Approach to Flexible Work
With Flex Work, we’re combining the best of both worlds: in-person time and remote. Our approach enables our teams to deepen connections, maintain a strong community, and do their best work. We know that flexibility can take shape in many ways, so rather than a number of required days in-office each week, we simply spend at least half (50%) of our time each quarter in the office or in the field with our customers, prospects, and partners (depending on role). This means you'll have the freedom to create a flexible schedule that caters to your business, team, and personal needs, while being intentional to make the most of time spent together. Those in our remote "home office" roles also have the opportunity to come together in our offices for important moments that matter.
Pursuant to applicable Fair Chance law, Workday will consider for employment qualified applicants with arrest and conviction records.
Workday is an Equal Opportunity Employer including individuals with disabilities and protected veterans.
At Workday, we are committed to providing an accessible and inclusive hiring experience where all candidates can fully demonstrate their skills. If you require assistance or an accommodation at any point, please email accommodations@workday.com.
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