How you can help make a better world of work:
As the Senior Events Manager for EMEA Regional Marketing, you'll be instrumental in developing and executing our events strategy across EMEA. Working with EMEA Sales, plus the EMEA Marketing & global teams, you’ll ideate, plan and deliver industry leading events that directly drive pipeline and revenue.
What You'll Be Doing:
- Event Management: planning and execution of regional events including our flagship annual customer event and owned events, trade shows, webinars, and other related activities, focusing on creating impactful experiences and generating high-quality leads and account engagement.
- Centre of excellence: Positioning yourself and your work as a strategic lever for scale. You will diagnose, propose and solve scaling opportunities by way of playbooks, SLAs, enablement. You’ll lead and directly influence behaviours and processes that go beyond the event itself.
- Pipeline Creation: Drive the generation of a robust pipeline of new logos and expansion opportunities through targeted and innovative events
- Cross-Functional Collaboration: Collaborate closely with Sales, SDR (Sales Development Representatives), People Science, and Customer Experience teams to synchronize marketing efforts with overarching business goals, ensuring a cohesive and unified approach to market co‑plan quarterly activities, run retrospectives and continuous improvement measures, and ensure follow‑through lead management to opportunity conversion via rigorous post event follow‑up and nurturing.
- Business acumen and influence: Apply a strong understanding of sales priorities, customer needs, and the regional competitive landscape to shape plans; provide feedback loops on regional messaging and market needs back into global campaign teams - advocating for regional needs and priorities and ensuring alignment with global strategies as well as demonstrating ROI and making trade‑offs that maximize impact across programs and channels.
- Leverage local partners to run joint events and webinars that influence pipeline and accelerate deals.
- Performance Metrics and Analysis: Track key performance indicators (KPIs) to measure the effectiveness of marketing programs and initiatives. Utilize data-driven insights to drive continuous improvement and achieve measurable results.
Success in this Role Means:
- Pipeline and revenue targets are met with conversion improving quarter over quarter
- Outstanding sales & marketing partnership is strong and visible—shared plans, clear cadences, aligned reporting, and measurable acceleration on top accounts and opportunities.
- The budget is proactively managed with clear ROI narratives and a test‑and‑learn roadmap tied to pipeline impact.
What You'll Have:
- Ideally 7+ years of B2B events experience. Demonstrated ability to create and execute event marketing strategies tailored to drive new customer acquisition, expand the existing customer base, and elevate the brand presence within the assigned region.
- Worked and thrived in an international organisation, you know the strength that comes from diverse viewpoints and others experiences - and seek to learn from them
- A mindset geared towards innovation and creativity, with a willingness to experiment and take calculated risks to achieve breakthrough results.
- Strong analytical skills; you know your way around typical MarTech e.g., Salesforce, HubSpot, webinar and ABM tools (e.g., Splash, 6Sense) to prioritize, measure, and optimize programs.
- Exceptional collaboration and communication skills; ability to influence cross‑functional teams (Sales, SDR, CX, Global Marketing teams) without direct authority and operate with operating rigor.
- A working understanding of what it takes to scale across new logo and expansion, with comfort balancing high‑touch field activity with working within global scaled digital plays.
- Willingness to travel as required to support regional events and initiatives.
Nice to Have:
- You speak German or another European language or have working experience working in the DACH/BLX/Europe market
- Familiarity with HR tech and the HR buyer; experience aligning programs to engagement, performance, and development use cases common to People teams.
- Experience working with regional partners and third‑party events to extend reach and influence within the EMEA ecosystem.
