#Description#
Employ Inc. provides people-first recruiting solutions that empower companies to overcome their greatest hiring challenges. Serving SMBs to global enterprises, Employ focuses on the unique recruiting needs of each organization — from simple hiring to sophisticated talent acquisition.
Employ is the only organization to offer companies choice in their hiring solutions, providing a curated set of recruiting technologies and services. By prioritizing people ahead of products, Employ helps companies grow, scale, and thrive through personalized choice, collective intelligence, and lasting relationships. Together, Employ and its brands (JazzHR, Lever, Jobvite and NXTThing RPO) serve more than 21,000 customers across multiple industries. For more information, visit www.employinc.com.
About the Role:
The Senior Customer Marketing Advocacy Manager is a strategic role focused on cultivating, developing, and leveraging customer relationships to drive brand loyalty, increase customer engagement, and support marketing and sales initiatives. This position is responsible for building and maintaining a customer advocacy program that includes customer testimonials, case studies, references, reviews, and customer-led content. The ideal candidate is a skilled relationship-builder with a deep understanding of B2B marketing, excellent communication skills, and a passion for creating impactful customer stories.
What you’ll be doing:
Customer Advocacy Program Development:
- Design, implement, and manage a comprehensive customer advocacy program that identifies and engages satisfied customers to act as brand advocates.
- Develop scalable processes to recruit, onboard, and nurture advocates.
- Define program goals, KPIs, and success metrics to measure impact and report on program effectiveness.
Customer Relationships and Engagement:
- Build and maintain strong relationships with key customers to understand their stories, successes, and experiences.
- Engage with customers to identify opportunities for testimonials, case studies, references, reviews, and other advocacy activities.
- Collaborate closely with Customer Experience, Sales, and Product teams to identify suitable customers for advocacy activities.
Content Development and Storytelling:
- Create compelling customer stories, case studies, testimonials, and video content that demonstrate the value of the company's products and services.
- Collaborate with the content and creative teams to develop high-quality advocacy assets, ensuring alignment with brand messaging and tone.
- Manage the customer review process, including gathering, editing, and gaining approval for public use of customer stories.
Reference Program Management:
- Manage a customer reference program, including recruiting, maintaining, and facilitating customer references for prospective clients.
- Work with the Sales team to match references with prospective customers based on industry, use case, and needs.
- Track reference activity and ensure the process runs smoothly, respecting customer time and availability.
Advocacy Campaigns and Events:
- Partner with the demand generation and events teams to create campaigns that promote customer success stories and advocacy content.
- Organize and coordinate customer participation in webinars, speaking engagements, and industry events to highlight their success and advocacy.
- Support the planning and execution of customer advisory boards and user groups.
Measurement and Reporting:
- Monitor, analyze, and report on the performance of customer advocacy initiatives and campaigns.
- Use data and insights to continuously optimize and improve the advocacy program.
- Share success metrics and impact with key stakeholders, showcasing the value of the advocacy program to the company.
What you’llbring:
- 3-5 years of experience in customer advocacy, customer marketing, or similar roles in a B2B environment.
- Proven experience building and managing customer advocacy programs and initiatives.
- Strong storytelling skills with the ability to create compelling narratives around customer successes.
- Excellent communication and relationship-building skills, with the ability to work effectively with both customers and internal teams.
- Experience in creating customer marketing content, such as case studies, testimonials, and reviews.
- Experience building digital campaigns and programs to generate and nurture advocates.
- Familiarity with CRM, review sites, content management, and advocacy platforms required (e.g., Salesforce, G2, Highspot, TrustRadius, ReferenceEdge, Sendoso). is a plus.
- Ability to work independently, manage multiple projects simultaneously, and thrive in a fast-paced environment.
- Experience closely tracking and adhering to a budget.
- Bachelor's degree preferred but not required!
Employ is an Equal Opportunity employer.
Employ is an EVerify employer.
