Conduct competitive analysis to identify trends, customer needs, and opportunities for differentiation. Drive the creation of sales enablement materials including presentations and collateral to support the sales team. Participate in the development and delivery of content strategy to effectively support product launch and demand generation. Collaborate on go-to-market strategies, pricing and packaging, and customer marketing initiatives. Utilize storytelling skills to craft compelling messaging that engages stakeholders across the business. Track and measure the effectiveness of marketing initiatives to refine strategies based on data and insights. Bachelor's degree in Marketing, Business, or related field. 2-10 years of experience in product marketing, with a focus on enterprise software solutions. Proven experience in product launch and sales enablement, particularly in a B2B setting. Strong proficiency in competitive analysis and integrated marketing strategies. Excellent verbal and written communication skills, with a flair for storytelling and content strategy. Adept at collaborating within cross-functional teams. Ability to thrive in a hybrid work environment in Santa Clara, CA.
