Job OverviewThe Senior Manager, ABM & Strategic Demand Generation is responsible for strategic planning and implementation of enterprise marketing programs from concept through release, working alongside the marketing, sales, and operations teams. This role will be responsible for the campaign architecture and design of our account-based marketing programs with the primary goal of optimizing the buyer journey and increasing performance across pipeline, bookings, and customer retention. We need this person to be a people leader who takes the initiative and can proactively identify issues/opportunities and recommend solutions, while staying on top of account-based marketing methodologies for segmentation and personalization. They will report to the Senior Director, Demand Generation.
About UsWhen you join iCIMS, you join the team helping global companies transform business and the world through the power of talent. Our customers do amazing things: design rocket ships, create vaccines, deliver consumer goods globally, overnight, with a smile. As the Talent Cloud company, we empower these organizations to attract, engage, hire, and advance the right talent. We’re passionate about helping companies build a diverse, winning workforce and about building our home team. We're dedicated to fostering an inclusive, purpose-driven, and innovative work environment where everyone belongs.
Responsibilities- Own global integrated campaign planning process and work with DG, reputation, engagement, and enablement leaders to develop & implement integrated campaign plans aligning efforts and output against top strategic priorities, with clear goals, objectives, strategies, and tactics
- Develop, support, and lead staff of marketing campaign and program managers to implement department strategies and key account-based marketing initiatives
- Manage and build a team by coaching and developing existing members and closing gaps where needed
- Create and optimize buyer journey maps for key personas within global campaigns, identify content gaps and content needs (TOFU, MOFU, BOFU)
- Coordinate with internal production teams on buyer persona and buyer journey content asset creation for each campaign
- Guide internal cross-functional teams and external agencies through content & campaign development, design and implementation
- Develop and complete high-impact, B2B campaign plans that can scale globally across prospect and customer to achieve pipeline and revenue goals
- Develop and optimize framework to implement 1 to 1, 1 to few, and broad-based marketing initiatives to meet pipeline requirements of varied enterprise targets
- Successfully leverage subject matter authorities across functional areas to deliver well considered plans and campaign outcomes that lead to desired performance results
- Partner with planning teams to develop campaign briefs and detailed project plans including campaign goals, theme, messaging, marketing distribution channel summary and campaign schedule
- Lead all aspects of our campaign calendar and communicate to marketing team and larger organization the 6-12 month vision of programs to achieve business objectives
- Develop program and campaign scorecard, regularly track targets, results and provide updates; Use campaign and pipeline data to identify trends and opportunities; lead periodic campaign reviews and share regular updates to key partners and Executive Leadership
- Supervise industry landscape to develop go-to-market strategies to reach target personas and identify gaps within strategic accounts
- Develop data and insight strategy to add key personas to the prospecting database
- Provide ongoing data, engagement, and insights on target accounts and contacts within these accounts using internal tools and resources to contribute to GTM teams
Qualifications- Bachelor’s degree in related field or equivalent experience
- 7+ years of related experience in campaign management / demand generation / account based marketing
- 3+ years management experience leading and growing a marketing team
- Successful marketing experience in planning, developing, executing, and measuring marketing campaigns for B2B tech/SaaS products
- Experience leading campaigns end to end, with knowledge of audience, brand, thought leadership, targeting and segmentation strategies, campaign analysis, messaging and positioning, creative, content development and the marketing mix across the buyer’s journey,
- Strong analytical skills, data driven, and obsessed with achieving set goals and return on investment
- Ability to understand what motivates buyers and translate that into content and campaigns
- Experience influencing cross-functionally and at all levels to deliver on business goals
- Standout communication skills with outstanding ability to collaborate constructively and cross-functionally
- Track record of optimally prioritizing and handling multiple projects simultaneously
- Experience using Salesforce, Marketo, Demandbase, Tableau, and other ABM tools
- Ability to work effectively within a fast-paced, rapidly changing environment that is experiencing high growth
EEO StatementiCIMS is a place where everyone belongs. We celebrate diversity and are committed to creating an inclusive environment for all employees. Our approach helps us to build a winning team that represents a variety of backgrounds, perspectives, and abilities. So, regardless of how your diversity expresses itself, you can find a home here at iCIMS.
We are proud to be an equal opportunity and affirmative action employer. We prohibit discrimination and harassment of any kind based on race, color, religion, national origin, sex (including pregnancy), sexual orientation, gender identity, gender expression, age, veteran status, genetic information, disability, or other applicable legally protected characteristics. If you would like to request an accommodation due to a disability, please contact us at careers@icims.com.
Compensation and BenefitsThe target total compensation for this role is $140,000-160,000. Compensation will be based upon experience.
Competitive health and wellness benefits include medical, dental, vision, 401(k), dependent care, short term and long term disability, life and AD&D insurance, bonding and parental leave, mindfulness resources, an open vacation policy, sick days, paid holidays, quiet hours each workday, and tuition reimbursement. Benefits and eligibility may vary by location, role, and tenure. Learn more here: https://careers.icims.com/benefits
