Your work days are brighter here.
At Workday, it all began with a conversation over breakfast. When our founders met at a sunny California diner, they came up with an idea to revolutionize the enterprise software market. And when we began to rise, one thing that really set us apart was our culture. A culture which was driven by our value of putting our people first. And ever since, the happiness, development, and contribution of every Workmate is central to who we are. Our Workmates believe a healthy employee-centric, collaborative culture is the essential mix of ingredients for success in business. That’s why we look after our people, communities and the planet while still being profitable. Feel encouraged to shine, however that manifests: you don’t need to hide who you are. You can feel the energy and the passion, it's what makes us unique. Inspired to make a brighter work day for all and transform with us to the next stage of our growth journey? Bring your brightest version of you and have a brighter work day here.
About the Team
Do what you love. Love what you do. At Workday, we bring best-in-class finance, HR, planning and analytics together, giving organizations of all sizes the power to adapt. We work hard, and we’re serious about what we do. But we like to have fun, too. We put people first, celebrate diversity, drive innovation, and do good in the communities where we live and work.
The Workday experience is the combination of everything that's outstanding about Workday: our culture, our core values, our company meetings, our recognition programs, but most importantly, it's our people. It's everything that makes us different from your average employer and makes Workday an outstanding place to work.
About the Role
Workday is seeking a dynamic and strategic Mid-Enterprise Marketing Manager to lead our marketing efforts targeting mid-enterprise companies across various industries. This role will be a critical partner to our sales team, ensuring alignment with sales priorities, developing revenue-driven marketing strategies, and creating a comprehensive plan to capture market share and grow our customer base. The Manager will spearhead initiatives to generate awareness, demand, and pipeline growth by applying a variety of marketing vehicles and tactics, playing a pivotal role in moving accounts through the sales pipeline and accelerating the sales cycle.
Key Responsibilities:
Strategic Alignment: Partner closely with sales leadership to understand go-to-market (G2M) priorities and develop a comprehensive marketing plan that aligns with these priorities.
Program Development: Lead the planning and execution of integrated marketing programs, including demand generation, reputation management, engagement, and enablement programs tailored to mid-enterprise companies across various industries.
Content and Messaging: Collaborate with solution marketing to develop and refine messaging, content, and stories that resonate with key decision-makers and influencers.
Cross-Functional Collaboration: Work with a wide range of teams, including digital marketing, creative services, customer advocacy, demand generation, and paid media, to optimize the marketing mix across channels and drive pipeline conversion.
Program Management: Oversee the creation and execution of marketing programs, ensuring they are set up correctly in marketing tools (Salesforce, Marketo, Tableau, etc.), and monitor their effectiveness and goal attainment.
Budget Management: Manage and monitor program spend, ensuring budget decisions are optimized to meet quarterly and yearly targets.
Data-Driven Decision Making: Analyze program results and performance trends, providing recommendations for optimization and making data-driven decisions to improve outcomes.
Stakeholder Communication: Present key programs and assets to internal partners, including product marketing and sales teams, and coordinate efforts with external partners.
About You
Basic Qualifications:
3-5 years of integrated marketing experience in the B2B software industry, with a focus on planning and driving impactful demand generation and field marketing programs.
Proven track record of effectively implementing integrated marketing programs on both strategic and tactical levels.
Experience working directly with sales leadership to build and manage a pipeline.
Strong ability to work across groups and achieve results with both internal and external constituents.
Other Qualifications:
Excellent verbal and written communication skills.
Strong problem-solving and critical thinking abilities.
Client-service approach with a passion for solving challenges.
Proven ability to multitask and manage multiple projects in a fast-paced environment.
Experience running and managing a regional budget independently.
Proficiency in marketing tools such as Salesforce, Marketo, Tableau, Demandbase, Drift, Integrate, Workfront, and Highspot.
Creative problem solver who brings new ideas to the table.
Team player focused on collective success.
Strong initiative and a "can-do" attitude.
Our Approach to Flexible Work
With Hybrid Work, we’re combining the best of both worlds: in-person time and remote. Our approach enables our teams to deepen connections, maintain a strong community, and do their best work. We know that flexibility can take shape in many ways, so we require employees to work three days a week in the office and two days at home. This means you'll have the freedom to create a flexible schedule that caters to your business, team, and personal needs, while being intentional to make the most of time spent together.
Are you being referred to one of our roles? If so, ask your connection at Workday about our Employee Referral process!
