Overview
The Director of Solutions Product Marketing will lead the team developing integrated sales narratives, solution-focused go-to-market strategies, and competitive intelligence. This leader will champion the articulation of how Culture Amp’s products and services solve critical business challenges for key customer segments, empowering sales teams with consultative, value-based conversations and enabling revenue growth in target markets.
The ideal candidate will know how to mine customer insight, craft compelling stories, and move easily between the worlds of sales, marketing and product. With a robust product roadmap underpinned by market-leading people science and AI, this person will be the tip of the spear to help drive the next stage of Culture Amp’s growth.
Key Responsibilities
- Collaborate with sales, product marketing, and customer success to gain a deep understanding of customer challenges and competitive landscapes. Translate these insights into impactful solution positioning and sales enablement resources.
- Develop powerful, story-driven sales narratives and messaging frameworks that communicate the business impact of Culture Amp’s solutions to diverse buyer personas, industries and segments.
- Manage competitive intelligence efforts to monitor, analyze, and report on competitor activity, market shifts, and emerging trends; translate insights into actionable recommendations for narrative and positioning.
- Own creation of sales enablement resources, including solution playbooks, objection-handling guides, competitive battlecards, industry-specific presentations, and narrative-driven product briefs.
- Collaborate with demand generation, content, communications, and AR teams to launch multi-channel campaigns anchored in persuasive solution narratives and business outcomes.
- Conduct ongoing market, customer, and competitor research to refine solution offerings, identify emerging customer challenges, and guide narrative development.
- Track and report key performance indicators tied to solutions marketing effectiveness, including win rate, sales engagement, pipeline impact, solution adoption, and market penetration.
- Lead, mentor, and grow a high-performing solutions Product marketing team with a focus on strategic storytelling, cross-functional collaboration, and market intelligence expertise.
Requirements
- 8+ years of B2B marketing experience, with at least 3+ years in a product or solutions marketing leadership role focused on developing sales narratives for enterprise buyers.
- Proven ability to distill complex product capabilities and competitive insights into integrated solution stories that resonate across audiences and drive sales outcomes.
- Deep knowledge of consultative selling methodologies and experience enabling sales teams with solution-centered, competitively informed resources.
- Experience in managing competitive intelligence, including gathering, synthesizing, and communicating actionable competitive insights.
- Exceptional communication, storytelling, and influence skills, with experience developing and delivering narrative-driven sales materials.
- Strong analytical skills with expertise in market, customer, and competitor research approaches that inform solution messaging and story development.
- Track record of effective collaboration with cross-functional teams, especially sales, product, customer success, and competitive intelligence.
Preferred Qualifications
- Bachelor’s degree in marketing, business, communications, or related field (MBA or equivalent preferred).
- Extensive domain experience in HR tech, employee experience, or related B2B solutions categories.
- Track record of creating transformative solution narratives and competitive positioning that drive new market penetration and product adoption.
- Experience launching outcome-focused, story-led campaigns in fast-paced environments.
- Ability to mentor teams in narrative development, consultative sales enablement, and competitive market analysis.
